Brand & Style Guide

A resource designed to help you and your church communicate the message of One Mission—One Movement with clarity and consistency.

About our brand...

Our goal in sharing this resource is not to create red tape or regulations—ultimately your brand (including logo, colors, etc.) is developed exclusively by you and your leadership team—but we do hope that you will approach those matters intentionally in light of what we have produced.

This brand and style guide is a set of values, attributes, and artwork that we feel reflect the heart of the Pentecostal Church of God. As we all journey through this process together, you will notice that the style guide will adapt and grow accordingly; new details always require new definitions. But regardless, the guide provided here is a continuing standard of excellence that will equip you to communicate as One Mission—One Movement with clarity and consistency.
Our name
We celebrate the work of Acts 2, where the Spirit of God empowered Christ-followers to preach the Gospel to the ends of the earth. To be Pentecostal means identifying with the belief that God is still in the business of saving the lost, equipping the found, delivering those in bondage, healing the sick, and performing miracles.
As a church, we exist outside the walls of a building. In fact, to be “the church” is to be “the called-out ones,” united by faith in Jesus Christ. So for that reason, the church is not just a local assembly, but it consists of people from every nation and language who are committed to worship God and serve others through love and generosity.
of God
These last two words designate what kind of church we are. If we know God to be relational, loving, creative, etc., then the presumption is that we are reflecting His character to the world. To be “of God” implies wholeness, Spirit-dependence, accurate preaching of the Word, excellence, diversity, and much more.

Brand Components

Each item listed below contributes significantly to the communication of our brand. Simply click to view the resource guide we've developed for each item.
Free download of our entire logo pack + guidelines on how to use them most effectively.
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Our brand uses three specific colorways. View the palette and let it spark your creativity.
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Free download of our specific font library + suggestions for heading and body text design.
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A picture is worth a thousand words. Here we've provided guidelines for photo and video.
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We all communicate in one way or another, so let's make sure we're on the same page.
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Have Questions?
That's great! If you have a question, it's likely that you're not the only one. So please reach out and connect with us. Our communications team is here to help. You can most easily reach us via email at...​
More about this brand & style guide
This brand and style guide has been adapted for use in the Pentecostal Church of God. In our development and design process, we didn't reinvent the wheel. We actually referenced guides produced by Catch the Fire and Life.Church Open Network. They're doing a lot of great and creative work for the Kingdom, so check out what they're doing and maybe they'll inspire you too.
Looking for resources or creative assistance?
We recognize that not every church can afford to hire a media team, and that's OKAY! There are tons of resources available to you. Simply click below to view a few of our favorites.

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