Color

Every color has an associated emotion or response. We know, for example, that red is often associated with passion, love, and fire. But on the other hand, red is also sometimes associated with anger, danger, and blood. There's a reason why stop signs and fire trucks are red. With that in mind, the ratios above are an effort to extract the positive aspects of our color selections while minimizing the negatives. Using a large percentage of white, as opposed to gray or black, adds an essential element of brightness that exudes purity and holiness.