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Typography

The physical appearance of typography—the size, color, and font (or typeface)—plays an incredibly important role in the way in which a written piece is perceived. In the Pentecostal Church of God, we have chosen to use two specific typefaces—Open Sans and Crimson. Both of which are available for download (see below) and royalty free.

Primary Typeface

 

Open Sans should be used as the primary typeface in all media, but it is especially useful for digital projects such as websites, email, social, etc. It comes in multiple weights, with Open Sans Bold being best suited for headings and Open Sans Light or Open Sans Regular working best for body text.

Secondary Typeface

 

Our secondary typeface, Crimson, is usually used as body text for printed material like bulletins, books, and magazines. However, when used in moderation and in conjunction with Open Sans, it can also be a valuable typeface in digital media. Like Open Sans, Crimson also has multiple weights, but we typically only utilize Crimson Roman (for body text) and Crimson Bold (for headings).

Style and Formatting

 

When using the prescribed typefaces as headlines or copy, please remember that consistency is the key. Headings are almost always in a bold-faced font, while body text is always in a regular font. Do not italicize either unless it is called for by the rules of language and grammar. In general, we do not suggest that you add kerning (additional spaces between the letters) to headings or copy, and as a rule, do not use more than three different header styles in any given project. For typeface style and formatting, we recommend the following…

HEADING 1

Open Sans Bold - 36 pt

HEADING 2

Crimson Bold - 36 pt

HEADING 3

Open Sans Light - 18 pt

HEADING 4

Crimson Bold - 18 pt

PARAGRAPH 1

Open Sans Regular - 10 pt

PARAGRAPH 2

Crimson Roman - 11 pt

Using Complimentary Fonts

 

Complimentary fonts may be used, but please consider them carefully and use sparingly. They work best for short titles or headlines.

NO

Avoid using multiple fonts and styles that clash (e.g. two different script-style fonts or three different sans serifs). Script fonts may be used but try the ones that look more natural and dynamic rather than stodgy and formal.

YES

If you are going to use a complimentary font, we would recommend selecting only one (probably a script or serif font) for use as a header and matching it with Open Sans for the remaining copy.

Looking for quality complimentary fonts? Try these visiting these websites. Remember, when you download free fonts, always check to make sure they are also royalty-free. fonts.google.com || losttype.com || behance.net

Download the Font Families

All the fonts mentioned above are available for royalty-free download. To download from Google Fonts, follow the instructions provided below. Please note: the installation process may vary depending on your specific device, but help links have been provided.

Need Help?

  1. Click the buttons above to access the fonts on Google.

  2. Click "Select this font" in the top right corner of your screen.

  3. Open the window that formed at the bottom of your screen and click the download icon (the down arrow) toward the top right corner. This will initiate the download process from your web browser.

Installing on a Macbook? See this article >

Installing on Windows? See this article >

© 2019 Pentecostal Church of God. All rights reserved.

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International Mission Center

2701 Brown Trail, Bedford, TX 76021

P: 817-554-5900 | E: communications@pcg.org